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For the good of mankind.

• Authors : Vincent, Luke ; Dinghile, Liana

Subjects: *SUSTAINABLE development; *SOCIAL responsibility of business; *CONSUMER preferencesUNITED Kingdom

• Source: Brand Strategy. Oct2007, Issue 216, p40-41. 2p.

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From the green into the black.

• Authors : Mortimer, Ruth

Subjects: *PRODUCT management; *CONSUMER preferencesUNITED KingdomGREEN & Black's Chocolate Ltd.

• Source: Brand Strategy. Nov2002, Issue 165, p26. 2p.

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Innovate on substance.

• Authors : Hayward, Martin

Subjects: *PRODUCT management; *COMMERCIAL products; *CONSUMER preferences

• Source: Brand Strategy. Dec2004/Jan2005, Issue 188, p34-35. 2p.

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BMG probes music fans to bolster marketing.

• Authors : Rosser, Michael

Subjects: SURVEYSSONY BMG Music Entertainment (Company) ; POSTAL Preference Service (Company)

• Source: Precision Marketing. 4/5/2002, Vol. 14 Issue 27, p1. 1/6p. 1 Color Photograph.

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It's all in the technique.

• Authors : Birn, Robin

Subjects: *MARKETING research; *INDUSTRIAL research; *MARKETINGUNITED Kingdom

• Source: Brand Strategy. Jun2004, Issue 183, p56-57. 2p.

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Hotels must up their game for online users.

• Authors : Goodvach, Adam

Subjects: *INTERNET marketing; *INTERNET searching; *ELECTRONIC commerceUNITED KingdomHOLIDAY Inns Inc.

• Source: New Media Age. 8/5/2008, p10-10. 1/3p.

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IDMF 2007.

Subjects: TRADE shows; DIRECT marketing; DIRECT sellingLONDON (England); ENGLAND

• Source: Precision Marketing. 4/20/2007, Vol. 19 Issue 8, p21-54. 18p.

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Leave the cold, hard marketing data--it's time to get emotional.

• Authors : Henderson, Neil

Subjects: *DATABASES; *CUSTOMER relations; *DIRECT marketing

• Source: Precision Marketing. 5/3/2002, Vol. 14 Issue 31, p14. 2p. 1 Color Photograph.

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IN BRIEF.

Subjects: *INTERACTIVE marketing; *CORPORATE sponsorshipMONEYSUPERMARKET.COM Ltd. ; SUZUKI Motor Corp.BURNS, Kate

• Source: New Media Age. 7/10/2008, p04-09. 4p.

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Can e-marketing prevent suicide?

Subjects: *SPAM email; *TELEMARKETING; *MARKETING channelsUNITED Kingdom

• Source: Precision Marketing. 11/1/2002, Vol. 15 Issue 6, p15. 1/3p.

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